I’m a culturally-engaged creative director and strategist, with a background in data analytics and mix-methods research methodologies.
My work sits at the intersection of creative concepting and cultural research, understanding how key foundational insights shape a broader creative direction.
With expertise in foresight strategy, culture mapping, creator economies, and trend analysis, I translate emerging shifts in culture into future-proof market and product strategies.
I live in New York and I’m always available to meet for a coffee.
Resume
- Cultural Strategist and Creative Director - Freelance (May 2023 - Present)
- Data Analyst Program Manager - InfluxData (November 2025 - Present)
- Photo Editor, Creator Studio (Contract) - Apple (June 2025 - September 2025)
- Growth Analyst - InfluxData (May 2024 - November 2025)
- Cultural Research & Strategy Lead - Meta (March 2023 - May 2023)
- Insights Strategist - Instagram (March 2019 - March 2023)
- Post Photo Producer, Luxe (Contract) - Airbnb (March 2018 - September 2018)
- Photo Editor - WIRED Magazine (October 2015 - October 2017)
- Intern @ Photo Department - The New Yorker (September 2012 - January 2013)
A/B Testing
Adobe Creative Suite
AI-Native Skills
agentic development
tool evaluation
quality check vibecoding
workflow automation
prompt engineering
AP-Style Writing
Asset Licensing
CRM
DOMO
Event Production
Foresight Frameworks
Google Workspace
Marketo
Metrics Ownership
Mixed Methods Research
Pitch Deck Development
Product Development & Feature Testing
Python & SQL
Salesforce
Snowflake
Social Media Management
Supplier Relationship Management
Talent Scouting
Socials
rubysgoldberg@gmail.com